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Unlock the magic of London

Packed with many of the world’s most iconic buildings, there’s so much to see and do in London that it can seem overwhelming. Take a tour to discover its monuments and museums, delve into its dynamic streets or catch a glimpse of royal ceremony.

Attractions in London

Buckingham Palace
Buckingham Palace is the home of the Queen. One of London’s most popular attractions, it offers more than meets the eye.
Victoria and Albert Museum
The V&A is a renowned museum that hosts one of the best arts and crafts collections in the world, spanning some 5,000 years of human history.
Big Ben
The iconic Victorian clock tower of London, which has become a symbol of the city itself.
Changing of the Guard
A glimpse of royal tradition, and one of the city's most popular tourist attractions.
Downing Street
The home of some of the most important members of the British Government, including the Prime Minister himself.
Tower of London
One of England's first Norman castles, as well as its most feared prison and the home of the Crown Jewels.
Trafalgar Square
A beautiful historic square in the heart of London and one of the city's top tourist attractions.
Piccadilly Circus
The most buzzing place in London, overlooked by the statue of Eros.
Tower Bridge
London's iconic bridge across the River Thames, with two beautiful Victorian towers.
Kensington Palace
A major royal residence with beautiful rooms and gardens open to the public.
London Bridge
One of the most important and historic landmarks in London, with a surprising history.
Stonehenge
One of the world's most famous and mysterious prehistoric monuments.
Bath
A gorgeous town, famous for its Roman Baths and picturesque city centre.
British Museum
The first national museum of England, full of some of the world's most important archaeological finds.
Westminster Abbey
One of London's oldest and most magnificent churches, with a long-standing connection to the royal family.
London Eye
The London Eye is a huge observation wheel on the banks of the River Thames, offering spectacular views and more.
Jack the Ripper
Follow the footsteps of London's infamous (and unidentified) serial killer, who terrorised the city's East End in Victorian times.
Imperial War Museum
Discover the stories of wartime Britain from three very different angles.
The Mall
London's royal avenue leading from Trafalgar Square to Buckingham Palace.
Science Museum
For the past 100 years, the Science Museum has been at the centre of learning and discovery for children of all ages.
Museum of London
A great museum dedicated to the history and evolution of London.
Madame Tussauds
The wonderful waxwork museum full of famous faces.
Maritime Greenwich
An old fishing and naval town on the banks of the Thames steeped in royal history and full of exceptional architecture.
Tate Modern
Built during the Industrial Revolution, the building fell into disrepair until it was raised from the ashes to become the central hub of London’s modern art scene.
Tate Britain
A museum dedicated to the celebration of great British artists.
St James' Palace
The official home of the sovereign of the United Kingdom, built in Tudor red brick.
St James' Park
A green oasis in royal London that is host to numerous ceremonies - and has a lake complete with pelicans.
Palace of Westminster
The first parliament in the world, and the political heart of the United Kingdom.
River Cruise
Motoring along the River Thames is the most picturesque way to travel through London.
Eton College
An iconic British public school founded in the 15th century, alma mater to 19 former prime ministers.
Horse Guards Parade
An old tournament ground that now serves as an area for royal and military ceremonies.
Churchill War Rooms
A fascinating underground museum preserving the bunker from which Churchill's government directed the war effort.
The Shard
The tallest building in the European Union, slicing 310 metres into the sky.
The Windsor Castle
Built in the 11th century by William the Conqueror, Windsor Castle is the oldest continuously occupied palace in Europe.
Smithfields Market
The largest meat market in the UK today, Smithfields has been in use since Medieval times.
St Bartholomew's Hospital
St Bartholomew's, often known simply as Bart's, is the oldest hospital in all of Europe.
Brick Lane
Brick Lane is famous for its rich Bangladeshi heritage, and recent hip regeneration.
Spitalfields
Housed in a beautiful old building, this market is an eclectic mix of shopping stands and restaurants.
Oxford
Home to the world's most famous university, dreaming spires and a million bicycles.
Christchurch College
One the oldest and most famous university colleges has over 800 years of history.
Harry Potter Great Hall
This magnificent interior featured in the Harry Potter films as Hogwarts' Great Hall.
Oxford Pubs
Hidden gem pubs, overflowing with academics. The above pub claims to have the highest IQ per square metre.
Radcliffe Camera
Known as the 'beating heart' of Oxford, this library has stood since the early 18th century.
Bodleian Library
One of the oldest libraries in Europe and mostly underground, it has served the university for over 400 years.
Covered Market
A treasure trove of market stalls, souvenir stalls and kooky eateries - perfect for a quick bite.
Harrods
One of the world's most famous department stores in the world and a favourite for the rich and famous.
Knightsbridge
An affluent neighbourhood whose streets are lined with exclusive shops and expensive cars.
Kensington
A central neighbourhood known for its white pillared houses, gardens, palace and fancy residents.
Soho
A colourful, rebellious neighbourhood oozing with countercultural vibrations.
Covent Garden
This former market is now an area popular for shopping, eating and watching the varied street performers.
Shad Thames
A historic riverside street besides Tower Bridge. Lined with tall Victorian warehouses.
HMS Belfast
An iconic battleship permanently moored on the Thames ,that once served in WW2.
Shakespeare Globe
An academic replica of the Globe Theatre, an Elizabethan playhouse where Shakespeare once worked.
Borough Market
A beautiful wholesale fruit and vegetable market, one of the oldest in London.
The George Inn
Dating back to 1676 this is the only original galleried coaching inn left in London.
Marshalsea Prison
Charles Dickens father, John Dickens, was incarcerated here for debt in 1824
Shoreditch Street Art
Grafitti and alternative art by Banksy, Eine, Sweet Toof, Stik and many more.
Shoreditch
London's urban playground and artistic hub.
Wallace Collection
Home to one of Europe's finest collections of art, furniture and armour. Housed in a palace.
Marylebone High Street
A stylish shopping street in the heart of Marylebone village.
Harley Street
A historical, world renowned destination for private medical care.
Baker Street
An street famous for its connection to the fictional detective Sherlock Holmes.
National Gallery
One of the most famous art museums in the world, it houses work spanning from the middle ages to the modern era.
St-Martin's-in-the-Fields
St Martin's-in-the-fields is a stunning Georgian church located off Trafalgar square.
Queen Elizabeth Olympic Park
Venue for the London 2012 Summer Olympic Games
Hatton Gardens
World Famous street in London for buying and trading Diamonds and Bespoke Jewellery
Barbican
Theatre for Film, Theatre and Dance
River Thames
The second longest river in the UK the Thames is an iconic piece of London culture. Don't be put off by its murky colour it is actually one of the cleanest metropolitan rivers in European.
Puppet Theartre
Puppet Theatre on a Barge in Little Venice
Bloom Perfumes
Perfume located in the vibrant area of Covent Garden. Run by the delightful Oksana, who only stocks niche independent labels meaning that she can focus on the quality of scent and not simply the branding.
Wildes Cheese
Award-Winning Micro Dairy making a wide variety of different cheeses and being internationally recognised for its excellent produce. Run by the contagiously fun-loving Philip Wilton.
Mona's Garden
Garden transformed by Mona Abboud into an award-winning garden. Only viewable through our Original Experience with Mona, A Day in the Life; Gardening Aficionado.
Savile Row
Home of Bespoke men's tailoring in London, where the elite come from around the world to have their suits custom fitted and designed.
Stowers London. 13 Savile Row
Bespoke men's tailor working with the highest quality materials to create the best quality products for customers. Run by the talented and charming Ray Stowers.
London Diamond Bourse
The only internationally recognised diamond bourse in the UK, making it an epicentre for the diamond trade around the British Isles and beyond.
Sampling Studio, Old Truman Brewey
Fashion studio set up by Eddie Gavriilidis in the heart of Brick Lane, the Old Truman Brewery. Commissioned on pieces for Lady Gaga among other, they have gained a reputation for high-end fashion.
J.J. Fox Cigars
Established in 1787 J.J. Fox is the world's oldest cigar merchant. Its list of clientele includes Winston Churchill, Her Majesty Queen Victoria and numerous other celebrities from around the world.
Terrone Coffee
Italy's only light roasters who have brought their award winning coffee to the UK. Run by the Coffee Aficionado Edy Piro who knows more about coffee than you know about your own mother!
Netil Market
Independent market in London Fields selling a wide range of produce and clothing.
Guildhall
With a past dating back 800 years, this building is a wonderful jumble of architectural styles
St Margaret's Church
The parish church of the House of Commons, it has seen many famous weddings and burials
East End
The history behind the East End of London - the home of cockneys - begins just outside of the traditional Roman boundaries of the City of London.
West India Docks
Once the largest dock in the world, a majority of the trade undertaken by the British Empire went through here.
Canary Wharf
Now the financial center of London, but once docks for the trade of the vast British Empire which expanded across one-fifth of the world at one point in time.
Caxton Bar
The Caxton Bar in the St. Ermine's Hotel has been the stage for some of the most significant acts of espionage to take place in London over the last 100 years. Also frequented by Ian Fleming who wrote Bond books while drinking here.
Great Eastern Street
A main street running from Old St into the heart of Shoreditch, showcasing some of the largest street art in this area. Stand in awe of Camille Walala's 'Dream Come True'.
Rivington Street
The artistic landscape of Rivington Street is constantly changing, so be sure to capture photos of the art-work before it is replaced.
Banksy's 'Designated Graffiti Area'
Banksy's statement graffiti piece, acting as a self-proclamation of artistic license which must be preserved.
New Inn Yard
The ever-changing street art of New Inn Yard means that each turn welcomes you to an artistic surprise.
Shoreditch Railway
If you walk along the railway hoardings under Shoreditch overground, you will see rows of colourful graffiti and street art.
St Paul's From Millennium Bridge
cathedral, people on bridge
Bankside Hotel
From its sustainability commitment to its partnerships with local artists, the urban hotel is the ideal spot for travelers looking for an authentic London experience.
Bankside Hotel's Maker in Residence Studio
In collaboration with Contemporary Collective, Bankside hosts an artist-in-residence at the hotel as a hub for connecting guests with local artists.
Oxo Tower
Originally built as a power station to supply electricity to the Royal Mail, the structure started its second life in the 1920s, when it was acquired by the Liebig Extract of Meat Company.
South Bank Beach Sand & Street Artists
When the Thames’ tide goes out twice a day, London suddenly has a beach. It’s always covered in artists and creatives who gather in the space to share their crafts.
National Theatre
Ranked as the “ugliest building in Britain” by a Daily Mail poll after opening, the centre has shaken off that tag to become a much loved venue, celebrated for its brutalist architecture.
Undercroft Skatepark
This street art space was almost lost and only saved as a result of a crowdfunding mission and was made famous by the 2005 documentary “Rollin’ Through the Decades.”
Marshalsea Prison
Much of today’s crime and punishment hails from Victorian England, when the practice of imprisoning 90% of offenders began, with a spectrum of punishments.
St George the Martyr
Throughout Dickens novel, Little Dorrit, St George the Martyr church plays a central role - from Little Dorritt’s birth through the church where she is married.
Southwark Cathedral
With over a thousand years of history, Southwark Cathedral first shows up in history in the Domesday Book of 1086.
Potter's Field Park
These fields were once the homes of potters, but are known today for having been the burial grounds for paupers.
Lant Street
Charles Dickens grew up on Lant street and famously wrote about the plight of the poor, as much of his early life was influenced by his father’s incarceration in debtor’s prison.
The Dixon
The historic, Grade II building was erected between 1902 and 1905 as the Magistrates Court and police station for over a century. It reopened in 2018 as a boutique hotel.
Shakedown Coffee
The hotel’s homage to coffee and the roastery it has built in a former cell attest to the former prison, and the coffee the cops used to pass between cells to inmates while swapping stories.
John Butler Dixon
The hotel takes its name from its famed architect, who designed over 200 police buildings in London. Despite the expanse of his work, no pictures remain of the architect.
Courtroom Bar
The old courtroom now serves as The Dixon’s bar and is renown for its espresso martini, though its artwork and architecture are equally captivating.
Take Courage Ghost Sign
This ghost sign was painted some time after 1955 when Courage Brewery merged with Barclay Perkins & Co. The popular slogan on the building is one of London’s most instagrammed sights.
Tate Modern’s Materials and Objects
See how artists have influenced the design of everyday objects, including labels of beer bottles and cans.
Tate Modern Terrace Bar
In 2017, the Tate handed over their taps to independent craft brewers, embracing the idea that art extends beyond visual mediums.
Sutton Walk
Though it’s now a main pedestrian thoroughfare and location of the Royal Arts Festival, Sutton Walk used to lead to the behemoth Lion Brewery, which began operations in 1837.
Art Yard Bar & Kitchen
Serving an eclectic menu and creative cocktails, the restaurant has made a name for itself amongst locals and tourists alike.
St George's Chapel at Windsor Castle
Built in the fourteenth century, St George's Chapel at Windsor has played host to numerous royal weddings and funerals and is one of England's most visited sites.
The State Apartments
Inside Windsor Castle are three wards of state apartments - the upper ward rivals the grand decor of Versailles.
Hampton Court Astronomical Clock
Built in the sixteenth century, the magnificent astronomical clock showcases not only the time of day, but also the position of the sun, the twelve astrological signs, and the phases of the moon.
Flemings Mayfair Hotel
Located on Half Moon Street - where Agatha Christie set At Bertram’s Hotel - a tale of deceptive appearances and drastic measures made to maintain social standing.
Chesterfield Street
At no. 8 lived Francis Douglas, Viscount Drumlanig, elder brother of Oscar Wilde’s lover Alfred and was rumoured to have been in a relationship with the prime minister.
Old Bond Street
Old Bond Street is one of the world's most famous shopping streets, with several flagship stores calling the street home.
Pall Mall
Home of several famous gentlemen’s clubs - though several are now gender-integrated, such as the Traveller’s Club, The Oxford & Cambridge Club, and the Atheneum.
Hill Street
This street is the setting of several literary homes; from Thackeray's Vanity Fair, the home of Lord and Lady Metroland in Vile Bodies, and of Admiral Crawford in Austen’s Mansfield Park.
Berkeley Square
This famous square was once the home of Oscar Wilde, the home of Robert Clive, and the birthplace of Winston Churchill.
Portrait of a Young Man Cocktail
At the end of your tour, Indulge in this Oscar Wilde inspired cocktail at Manetta's Bar.
Threadneedles Hotel
Located in the heart of The City and built in an old Victorian bank, Threadneedles is located on a street with over five centuries of rich history.
The Gherkin
It was once the site of the former Baltic Exchange before being destroyed by IRA bombs. It is now the home of Swiss Re reinsurance.
East India Company
Today's current Lloyd's of London Building occupies what was once the former site of the East India Company - itself famous for the wealth and corruption it brought Englishmen returning from its service.
Southwark Bridge
The Southwark Bridge connects The City of London with Southwark. At the time it was built, it further integrated the warehouses and industry south of the river with The City's financial district.
The Royal Exchange
The Royal Exchange is one of The City's most iconic buildings, built over five centuries ago and formerly housing London's first stock exchange.
Wheeler's Bar
Made from the only gin distillery in The City, the sumptuous gin and tonic made exclusively for you at Wheeler's Bar is just what the doctor ordered after your tour's scandalous ending.
Fitzrovia
With its fascinating past and ever changing present, Fitzrovia finds itself at the centre of London life.
Fitzroy Square
This home is a literary treasure trove, having once been the home to George Bernard Shaw, and then Virginia Woolf decades later.
BT Tower
At 189 metres high, BT Tower has some of the best aerial views of London, despite being considered an eyesore by many.
Charles Dickens
One of Britain’s most famous writers, Dickens lived in several homes in London, including one in the centre of Fitzrovia.
Pollock's Toy Museum
With more than a century and a half of history, the museum is a storied London institution.
The Academy Hotel
Located in the heart of Bloomsbury, The Academy Hotel has over two and a half centuries of history to its storied name.
Diagon Alley
There's only one place to buy your school supplies for Hogwarts!
Holborn
Home of inventors, authors, artists, and hauntings, Holborn’s history is salacious.
Red Lion Square
Developed by an unscrupulous property developer, the square’s stories are hallmarks of Holborn’s history.
Grays Inn
For over a year, Charles Dickens clerked at Grays Inn in the heart of Holborn.
Royal Albert Hall
Royal Albert Hall plays host to some of the greatest symphonies, ballets, award shows, and concerts in the city.
Turner's The Fighting Temeraire
The National Gallery houses several of Turner's larger than life paintings of seascapes and storms.
Van Gogh's Sunflowers
One of the National Gallery's 30 Must See Paintings, Van Gogh's Sunflowers is only one of his numerous paintings on display.
Caravaggio's Salome Receives the Head of John the Baptist
Caravaggio's is known as one of the masters of chiaroscuro techniques to capture the emotion of his subjects.
Canaletto's A Regatta on the Grand Canal
Canaletto's numerous, highly detailed works are on display throughout the world, with several on display at The National Gallery.
South Kensington
Formerly known as Albertropolis, South Kensington is overflowing with museums and is a postcode known for its affluence.
The Ampersand Hotel
Located in the heart of South Kensington, the Ampersand Hotel is the perfect place for any family to make themselves at home while enjoying the best of London.
Space Race
The space race between the former USSR and the USA culminated in America landing on the moon.
Science High Tea at the Ampersand
The Ampersand Hotel hosts London's most interactive and family-friendly high tea, full of scientific discoveries and prehistoric creatures.
Steam Engine
Travel through time to discover the evolution and revolutions in transportation.
The 40 Elephants Bar
The hotel's cocktail bar is inspired by the Victorian 40 elephants all-female gang, which operated in the area for over 75 years.
Great Scotland Yard Hotel Artwork
The GSY is known for its outstanding artwork. The hotel's owners have partnered with the Koestler Trust, which works with prisons in the UK, using art and creativity as part of the rehabilitation process.
Great Scotland Yard Hotel
Tracing back to 997 AD, with 5 centuries occupancy by Scottish royalty (think Margaret, Queen of Scots) and later serving as HQ for the Met police - the GSY hotel is home to over a millennia of stories waiting to be told.
Benjamin Franklin House and Optometry College
Here in his last residence, Benjamin Franklin was infiltrated by British agents in the 1790's and had his secrets from his time in France was passed to the British secret services.
Sherlock Holmes Pub
The traditional English pub also plays home to a sitting room and study modeled after Holmes and Watson's, including memorabilia from tv and movie adaptations.
Hyde Park London
The largest of the royal parks, it is home to Kensington Palace and sprawls over 350 acres.
Natural History Museum of London
With some 80 million objects covering five collections, the Natural History Museum is a must-see attraction in Kensington.
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