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London Eye

The London Eye is a huge observation wheel on the banks of the River Thames, offering spectacular views and more.

TravelCurious Tip

Why not take a spin on the London Eye at night, and witness the lights of the city twinkling beneath your feet?

All eyes on you

Many a visitor to London will take a spin on this famous wheel, which takes you high above the skyline and provides the best views of the buzzing metropolis. At a towering 135m, the London Eye is in the top five tallest Ferris wheels in the world and has won numerous awards for tourism. It is currently sponsored by Coca-Cola.

The Eye was first launched in 2000. It replaced the Great Wheel, which was a late Victorian Ferris wheel modelled on the famous Chicago wheel. This Great Wheel was built for the Empire of India Exhibition in 1895 and later demolished in 1907.

The observation pods or capsules, which can hold up to 25 people at a time, represent each of the 32 London boroughs. As the pods rotate around the wheel they look out over London city, which is the 33rd and final division of Greater London, providing exceptional panoramic views – an eye over London.

More than meets the eye

The obvious attraction of the London Eye is taking a trip around the Ferris wheel itself for the breathtaking skyline sights. However, this is not the only activity offered by the London Eye. Visitors are also offered a River Cruise. This lasts about 40 minutes and includes a trip past some of London’s other most popular tourist attractions including Big Ben, Westminster Palace and the Tower of London, with commentary from an expert guide.

It is also possible to book private capsules for couples and groups. Visitors may rent a capsule for one or more rotations to enjoy a unique and romantic date, or share a glass of champagne and hors-d’oeuvres with friends. Decadent fun in a fantastic setting; what more could you want?

Nearby Attractions

See all attractions in London
Big Ben
The iconic Victorian clock tower of London, which has become a symbol of the city itself.
River Cruise
Motoring along the River Thames is the most picturesque way to travel through London.
River Thames
The second longest river in the UK the Thames is an iconic piece of London culture. Don't be put off by its murky colour it is actually one of the cleanest metropolitan rivers in European.
South Bank Beach Sand & Street Artists
When the Thames’ tide goes out twice a day, London suddenly has a beach. It’s always covered in artists and creatives who gather in the space to share their crafts.
Undercroft Skatepark
This street art space was almost lost and only saved as a result of a crowdfunding mission and was made famous by the 2005 documentary “Rollin’ Through the Decades.”
Sutton Walk
Though it’s now a main pedestrian thoroughfare and location of the Royal Arts Festival, Sutton Walk used to lead to the behemoth Lion Brewery, which began operations in 1837.

Related Tours

London's Full Day Highlights including London Eye Ride
This full-day tour is the perfect way to see London's iconic sites and experience a ride on the London Eye, as well as a Thames cruise. 

  • Start with a visit to the Tower of London, the oldest palace, fortress and prison in the whole of Europe.
  • Enjoy the wonderful scenery of Central London with a relaxing cruise down the Thames.
  • See London’s most famous buildings including St James’ Palace, Buckingham Palace, Horse Guards, the Palace of Westminster and Big Ben.
  • Visit London’s Gothic architectural marvel: Westminster Abbey.
  • End your tour with a relaxing ride on the London Eye, which offers the best views of the entire city at a thrilling 135m.
Tower of London:

What a day to remember! Learn more about the great city of London and explore its fascinating history with an expert guide. Your guide will collect you from where you are staying and take you to the famous Tower of London, where you will discover the many stories of one of the oldest buildings in London, and experience where some of the greatest events in English History occurred. Best of all, you will be able to admire the stunning Crown Jewels. 

River Cruise, Buckingham Palace, St James’s Palace & Park:

On leaving the Tower you will travel to Westminster by river cruise for a walking tour past some of London’s most famous buildings including St James’s Palace, Buckingham Palace, Horse Guards, the Palace of Westminster and Big Ben. If you're lucky you might catch the Changing of the Guards ceremony, which is full of pomp and ceremony (this is dependent on the day and weather).

Westminster Abbey & London Eye:

After lunch in Westminster, you will continue your day with a private tour of London’s royal church, Westminster Abbey - the site of 38 coronations and the wedding of Prince William and Kate Middleton. Learn about the Coronation ceremony and enjoy the beauty of this 800 year old treasure. After a day crammed full of history and culture, the best way to end your highlights tour is with a relaxing ride on the London Eye (one of the world's biggest Ferris Wheels), which offers spectacular views across London.

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