All eyes on you
Many a visitor to London will take a spin on this famous wheel, which takes you high above the skyline and provides the best views of the buzzing metropolis. At a towering 135m, the London Eye is in the top five tallest Ferris wheels in the world and has won numerous awards for tourism. It is currently sponsored by Coca-Cola.
The Eye was first launched in 2000. It replaced the Great Wheel, which was a late Victorian Ferris wheel modelled on the famous Chicago wheel. This Great Wheel was built for the Empire of India Exhibition in 1895 and later demolished in 1907.
The observation pods or capsules, which can hold up to 25 people at a time, represent each of the 32 London boroughs. As the pods rotate around the wheel they look out over London city, which is the 33rd and final division of Greater London, providing exceptional panoramic views – an eye over London.
More than meets the eye
The obvious attraction of the London Eye is taking a trip around the Ferris wheel itself for the breathtaking skyline sights. However, this is not the only activity offered by the London Eye. Visitors are also offered a River Cruise. This lasts about 40 minutes and includes a trip past some of London’s other most popular tourist attractions including Big Ben, Westminster Palace and the Tower of London, with commentary from an expert guide.
It is also possible to book private capsules for couples and groups. Visitors may rent a capsule for one or more rotations to enjoy a unique and romantic date, or share a glass of champagne and hors-d’oeuvres with friends. Decadent fun in a fantastic setting; what more could you want?