A colourful, rebellious neighbourhood oozing with countercultural vibrations.

TravelCurious Tip

Be sure to visit the Broad Street pump. This was where Dr John Snow tracked down the source of a cholera outbreak in Soho — a landmark event in epidemiology


Soho copycats have sprung up all over the world, from Hong Kong to Buenos Aires, but London’s is the original and the best. It has been the heart of the West End and the city's premier red-light district for centuries, even if it is family friendly most of the time. In spite of its central location, you still get street life here — the kind of spontaneous interactions and events that simply don’t occur in London’s posher districts like Kensington and Knightsbridge, not matter how charming they are.

Thesps Nest

London’s renowned theatre scene is concentrated on the West End. Among Soho’s famous theatres are the Gielgud Theatre, the Prince Edward Theatre and the Prince of Wales Theatre, which have all been entertaining Londoners for decades, with everything ranging from musicals to classical plays, and from cabaret to comedy.

London Pride

Hand in hand with all the art and artists here is a thriving nightlife. Soho is in particular a hotspot for the LGBT scene, with a high concentration of gay clubs and bars. Incidentally, this is where the Pride in London celebrations happen each year — head along if you can, they are wildly entertaining

For a more relaxed evening, you can tap into Soho’s jazz scene. Ronnie Scott’s is still the place to go after all these decades — but then, jazz musicians do simply seem to become cooler and cooler the older they get. They are the exception to the rule!

Nearby Attractions

See all attractions in London
Piccadilly Circus
The most buzzing place in London, overlooked by the statue of Eros.
Savile Row
Home of Bespoke men's tailoring in London, where the elite come from around the world to have their suits custom fitted and designed.
Stowers London. 13 Savile Row
Bespoke men's tailor working with the highest quality materials to create the best quality products for customers. Run by the talented and charming Ray Stowers.
Old Bond Street
Old Bond Street is one of the world's most famous shopping streets, with several flagship stores calling the street home.
Berkeley Square
This famous square was once the home of Oscar Wilde, the home of Robert Clive, and the birthplace of Winston Churchill.
Black cab
Enjoy a ride through the city inside an iconic London's Black cab.

Related Tours

Private Walking Tour of Soho: London's Hippest Neighbourhood
Explore the historic and controversial streets of Soho, home to London's lively rock & roll community. On this tour, you will move beyond the tourist trap of Oxford Circus, and find yourself meandering through the cobbled alleyways of Soho. 

  • Experience Soho’s vibrant myriad of back alleys and squares, the home of risqué shops, clubs and counter-culture.
  • Wander through the aromatic and bustling China Town.
  • Learn about the history of London’s most unique neighbourhood.
  • Explore the old emporium at Liberty department store.
  • Take a stroll up the chic Carnaby Street.
Still baring blemishes of a sultry, gritty past, Soho is bursting with fascinating history, architectural curiosities and one of London's most vibrant entertainment scenes. This colourful neighbourhood continues to be at the epicentre of British counterculture, the arts and the LGBTQ community. 

Manoeuvre these rickety streets, back alleys and historic squares which are home to a plethora of boutiques, late night clubs and gourmet restaurants. Explore the old emporium at Liberty department store, smell the oriental aromas in bustling China Town and traverse the trendy Carnaby street and Kingly Court. 
Your Tour, Your Way: Spontaneous Tour
What better way to explore the historic City of London than with your very own personal tour guide?  Plan your day with an expert, visit the places that excite you most and spot the hidden gems you might have otherwise missed along your way.

  • Experience the city at your own pace
  • Focus on what interests you: get off the beaten path at a local market or check out the sights, the choice is yours. 
  • Discover the hidden gems you may have missed with an expert tour guide.
  • Get specialised recommendations for what to do in your own time.

Our professional, hand-picked guides are experts at designing tours around you.  Meet your guide at your hotel, talk through London's spectacular sights and hear about all the great possibilities for the day ahead.  The choice is up to you.  Do you want to take in the royal highlights?  Just say the word and you’ll be swept off to the Tower of London and Buckingham Palace, where you may even see the famous changing of the guards ceremony.  Or maybe you’re looking to get a little further off the beaten track?  That’s fine too, you could look at street art in Camden or discover a historic pub in the square mile.  Either way, our guides tailor the tour directly to your interests to make sure you get the most out of your time in the city.

Ultimately, you’ll discover the London you want to see, at the pace you want to see it, all with the knowledge and expertise of a local friendly guide.


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