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Diagon Alley

There's only one place to buy your school supplies for Hogwarts!

Adults: 2 Children: 0

Nearby Attractions

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The Royal Exchange

The Royal Exchange is one of The City's most iconic buildings, built over five centuries ago and formerly housing London's first stock exchange.

Boar’s Head Inn

Boar’s Head Inn comprehends a few taverns in London with reference to Shakespeare plays and characters, specially Henry IV.

The Monument to the Great Fire of London

Designed by Sir Christopher Wren and erected within a year of the fire, the monument was built to commemorate the loss while celebrating the rebuilding of the city.

Leadenhall Market

Dating back to the 14th century, it was known to be a meat, poultry and game market. Now, walk through a number of boutiques, cafes and restaurants.

It was once the site of the former Baltic Exchange before being destroyed by IRA bombs. It is now the home of Swiss Re reinsurance.

East India Company

Today's current Lloyd's of London Building occupies what was once the former site of the East India Company - itself famous for the wealth and corruption it brought Englishmen returning from its service.

Related Tours

Magical World of Harry Potter Live Virtual Tour

On this Live Virtual Tour, you will discover the mystical Magical World of Harry Potter as your experienced virtual guide takes you to the film's most popular filming locations in London including virtual shopping in Diagon Alley and the Grimmauld Place lookalike street.

Starting at Westminster Tube station, on this magical experience you will discover:

The Tube entrance flummoxed Mr Weasley on his way to the Ministry of Magic with Harry.
The Ministry of Magic visitor entry where Harry used a very unusual phone box, as well as the Public Toilet entrance behind a statue.
The Grimmauld Place lookalike street - full of history and mystery in Craven Street.
Trafalgar Square where the death eaters swept through at the beginning of the Half-Blood Prince
Diagon Alley for some virtual shopping at Weasley's Wizard Wheezes and to visit the darker side of the magic world in Knockturn Alley
The historic opera theatre in the West End, where the Cursed Child first came to life.
The curious shop chock full of Harry Potter artwork
Piccadilly Circus where Harry celebrated his birthday on the run while escaping the Death Eaters at the beginning of his journey for the Deathly Hallows.

This magical tour will reignite your passion for all things Harry Potter and fill you with nostalgia for the entire Harry Potter series. Whether you're a die-hard fan or have just been introduced to Harry Potter, this tour will magically transport you into the virtual world of Harry Potter.