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Diagon Alley

There's only one place to buy your school supplies for Hogwarts!

Nearby Attractions

See all attractions in London
London Bridge
One of the most important and historic landmarks in London, with a surprising history.
Threadneedles Hotel
Located in the heart of The City and built in an old Victorian bank, Threadneedles is located on a street with over five centuries of rich history.
The Gherkin
It was once the site of the former Baltic Exchange before being destroyed by IRA bombs. It is now the home of Swiss Re reinsurance.
East India Company
Today's current Lloyd's of London Building occupies what was once the former site of the East India Company - itself famous for the wealth and corruption it brought Englishmen returning from its service.
The Royal Exchange
The Royal Exchange is one of The City's most iconic buildings, built over five centuries ago and formerly housing London's first stock exchange.
Wheeler's Bar
Made from the only gin distillery in The City, the sumptuous gin and tonic made exclusively for you at Wheeler's Bar is just what the doctor ordered after your tour's scandalous ending.

Related Tours

Harry Potter in London in a Black Muggle Cab
Whether you're merely a muggle harbouring a belief of the wizarding world's existence or whether you  remember He-Who-Must-Not-Be-Named, this tour will take you through several of the filming locations for the story of the boy-who-lived. 

It may not be September 1st, but unbeknownst to students, trains do depart from Platform 9¾ daily. Enjoy a quick photo shoot there before pushing through the barrier, so you don't miss the departure of the Hogwarts Express! 

Prepare for your own sorting ceremony and be sure you know which magical creature you want to bring with you to Hogwarts. Don't forget to visit Gringott's Wizarding Bank to pay for each of your treasures at the real entrance to Diagon Alley [muggles can't see it but pass by it daily at Leadenhall Market]. 

Remember the loss of muggle life on  Brockdale Bridge [known in the muggle world as 'Millennium Bridge'] as you cross. But never fear, the Dark Lord is now defeated and there have been no death eater sightings for many years. 

In just three hours, you'll traverse many of London's hidden passageways and filming locations for the iconic 8 films. Be sure to keep your eyes peeled for Ernie Prang and Stan Shunpike navigating the Knight Bus throughout the city. 

We promise even if you're not enough of a Potter-head to understand a single reference made in this tour, your guide is used to dealing with muggles and educating them on the magic of the wizarding world! 
Magical World of Harry Potter Live Virtual Tour
On this Live Virtual Tour, you will discover the mystical Magical World of Harry Potter as your experienced virtual guide takes you to the film's most popular filming locations in London including virtual shopping in Diagon Alley and the Grimmauld Place lookalike street.
 
Starting at Westminster Tube station, on this magical experience you will discover:

  • The Tube entrance that flummoxed Mr Weasley on his way to the Ministry of Magic with Harry.
  • The Ministry of Magic visitor entry where Harry used a very unusual phone box, as well as the Public Toilet entrance behind a statue.
  • The Grimmauld Place lookalike street - full of history and mystery in Craven Street.
  • Trafalgar Square where the death eaters swept through at the beginning of the Half-Blood Prince
  • Diagon Alley for some virtual shopping at Weasley's Wizard Wheezes and to visit the darker side of the magic world in Knockturn Alley
  • The historic opera theatre in the West End, where the Cursed Child first came to life.
  • The curious shop chock full of Harry Potter artwork
  • Piccadilly  Circus where Harry celebrated his birthday on the run while escaping the Death Eaters at the beginning of his journey for the Deathly Hallows.
This magical tour will reignite your passion for all things Harry Potter and fill you with nostalgia for the entire Harry Potter series. Whether you're a die hard fan or have just been introduced to Harry Potter, this tour will magically transport you into the virtual world of Harry Porter.

IMPORTANT

  • This experience will be broadcasted live from the location, no Powerpoint presentations are involved.
  • The Live Virtual Tour will be on the platform Zoom, and you will receive a link in your email to gain access.
  • The recording of the tour will be available for all participants to keep for the future.
  • It's designed as a private experience for you and your group. Each person can be connected from one device.
  • The tour will be private for a small group of 10 people. If your party is larger, please contact us for a customized tour. Send us an email to reservations@travelcurious.com
  • Date and Time may be affected by weather conditions to guarantee the best experience.
  • Please note the start times are expressed in local time so take into consideration the time difference with your location.
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