Unlock the magic of Santa Barbara

Santa Barbara is a city on the California coast, also known as The American Riviera. This popular city brings together the Golden State’s Spanish influences, and relaxed vibe in a way that few places can; Mediterranean-style white stucco buildings splashed with red-tile roofs are a nod to the city’s Spanish colonial past. Catch a wave or an insta-worthy sunset on one of the wide, sandy beaches, before heading to State Street, lined with shops and a great choice of restaurants. Visit Mission Santa Barbara, founded in 1786, still home to Franciscan friars and a museum or head to one of the many tasting rooms amidst the vineyards of the Santa Ynez Mountains.

Attractions in Santa Barbara

Santa Barbara County
Because of the mountainous terrain and the valleys weaved throughout, the county's varied microclimates make it ideal for growing 12 different grapes across over 15,000 acres.
Santa Ynez Valley
At the heart of the Central Coast wine region, the Santa Ynez Valley has over 120 wineries and is known for its dry pinot noirs.
Fess Parker Winery
One of the wineries you may visit was founded by Fess Parker, who was best known for his iconic role-playing Davy Crockett and Daniel Boone.
Olive Oil tasting Santa Ynez
Olive oil production is as synonymous with Santa Ynez as wine production. In fact, one of its towns is called 'Los Olivos'.
Solvang
Enjoy visiting one of California's curiosities: the Danish town of Solvang, which feels a little like something out of a storybook.
Pinot noir tasting
Nearly 95% of the grapes produced in the valley are pinot noirs, but the grape is one of the most complex, with several clones and variations.
Native wildlife of coastal California
See the local wildlife, like the playful California sea lions, who are often found on the buoys just outside the harbour.
Kayaking in Santa Barbara Harbor
Hop in a kayak for an exciting way to see SantaBarbara’s shoreline, perfect for adventure seekers!
Santa Barbara Harbor
With unbeatable views and located along the bustling Santa Barbara Waterfront, this historic working harbour is an excellent launchpad for a variety of adventures.
Stearns Wharf
Completed in 1872, it's California’s oldest working wharf and one of Santa Barbara’s most iconic landmarks.
Old Mission
Known as “Queen of the Missions” for its exceptional beauty, the Santa Barbara Mission was founded by the Spanish Franciscans in 1786.
Santa Barbara Courthouse
Designed in the Spanish-Colonial style and completed in 1929, the still-functioning Courthouse is an iconic Santa Barbara landmark.
El Presidio
The Santa Barbara Presidio is a former military installation built by Spain and founded on April 21 of 1782, while the American Revolutionary War raged across the continent.
Spanish Colonial Architecture
From red-tile clay roofs to street names, the architecture of Santa Barbara is infused with the spirit of Spain.
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