Times Square

Neon-lit and monumentally busy, this most famous of intersections is a mecca for tourists, shoppers and protesters.

TravelCurious Tip

If you are in New York for summer solstice, check out “Mind over Madness”, a mass yoga event in Times Square that draws over 15,000 people

Found at the junction of Broadway and Seventh Avenue, Times Square is an iconic intersection in Midtown Manhattan. Once known as Longacre Square, it was renamed in 1904 when The New York Times moved its headquarters to the Times Building, the site of the annual ball drop to celebrate the turn of New Year — a tradition that has run for over a hundred years.


Times Square is famous for its adverts: Coca-Cola, Budweiser, Chevrolet — big names; bigger money. Huge electric billboards span the faces of surrounding buildings, emitting so much light that it never really seems like night here: it simply alternates between sunlight and electric glow.


Mad Men

The fortunes of Times Square have been up and down over the 20th Century — it wasn’t always so glamorous. It became a hub for advertising in the 1920s, with the famous Wrigley Spearmint Gum sign then costing over $9000 per month to rent. It became a symbol of mass consumerism and decadence: Thorstein Veblen, author of “Conspicuous Consumption”, was unsurprisingly disparaging about it, and Fritz Lang used it as inspiration for his dark industrial film “Metropolis”.


Between the 1960s-90s, Times Square was seen as a gritty, desperate place — as depicted in “Midnight Cowboy”, starring Jon Voight and Dustin Hoffman as a naïve gigolo and a wily pimp (guess who was what). The decay seemed complete: formerly elegant movie theatres became porn cinemas, hustlers ruled the streets, and the area was almost totally abandoned.


Since then, it has been completely rejuvenated. The square now boasts a wealth of restaurants, bars, and clubs, as well as two giant Hershey’s and M&M’s stores. A number of large financial, publishing, and media firms have moved back into the area, all adding to the thrumming sense of energy. Symbolically, it is now also where “Good Morning America” is broadcast live. Which seems fitting, for the restored heart of New York.

Nearby Attractions

See all attractions in New York
Bryant Park
A green oasis amongst skyscrapers and the hubbub of city life, popular with city workers taking a break.
Rockefeller Center
An iconic complex of Art Deco buildings and public art, commissioned by the Rockefeller family.
Radio City Music Hall
A beloved entertainment venue that has earned the moniker of 'Showplace of the Nation.'
Broadway
There's a show for everyone in the world's premier theatre district.
Fifth Avenue
The world's most prestigious (and expensive) shopping street.
Rockefeller Center Observation Deck
This high vantage point gives an incredible vista of the Big Apple.

Related Tours

Welcome to New York City: Private Half-Day Highlights Walking Tour
Welcome to New York City, The Big Apple, The City that never sleeps! This fabulous private tour of the highlights of NYC in midtown Manhattan will ensure you see all the very best this vibrant city has to offer, from the famous department store Saks with its dazzling window displays on 5th Avenue, to the bright lights of Broadway and Times Square, and everything in between. Your expert private guide will ensure you see some of the city’s most iconic landmarks and skyscrapers such as the Chrysler and Empire State Buildings, as well as more historic places like St Patrick’s Cathedral. 

On your private tour, you will: 

  • Begin your tour on the iconic Lexington Avenue - known locally as ‘Lex’ and walk to your first stop the Chrysler building;
  • Hear all about the history and formation, architecture and culture of New York City and the borough of Midtown Manhattan;
  • Walk through the romantic Grand Central Terminal and stop outside the magnificent Empire State Building;
  • Pass by the lions by New York Public Library and tranquil Bryant Park;
  • Enjoy the vibrant ambience and glittering lights of Times Square and explore Broadway: the world-famous musical theatre district;
  • Walk up the iconic Fifth Avenue and pass by Saks one of the world’s most spectacular department stores;
  • Admire the impressive Neo-Gothic St Patrick’s Cathedral (from the outside) - the city’s beacon of Catholicism since 1878 - a historic contrast to the modernity of NYC; 
  • Stop by Radio City Music Hall, still the country's leading venue for popular concerts and media events;
  • Wander into Rockefeller Plaza and admire some of NYC’s best architectural and art deco masterpieces including the Rockefeller Centre known as ‘The Rock’ and Lawrie’s statue of Atlas;
  • End your tour at the Rockefeller Center where you can continue to explore this iconic neighbourhood at your own pace.

Your tour begins on Lexington Avenue - known to locals as simply Lex - and you’ll walk towards some of the most iconic architectural masterpieces of New York City. Your first stop is the Chrysler Building, considered by many to be New York’s finest art deco skyscraper. It was the tallest building in the world for just one year from 1930-31. Its antenna spire reaches 319 m.

Next, you’ll walk through NYC’s transport hub - Grand Central Terminal - made famous in countless romantic movies, and emerge in front of the Empire State Building - which remains the top attraction in the USA today. From starring in movies like King Kong to its incredible design, the Empire State remains one of the city’s most beloved features. It is the 4th tallest skyscraper in NYC, the 6th tallest in the whole USA and the 43rd tallest in the world! 

Not far away, you’ll meet the giant stone lions outside New York’s beautiful public library. In the midst of all the hustle and bustle, you’ll be able to enjoy a moment of tranquillity as you walk through Bryant Park, a green oasis in the heart of Midtown, before entering the one and only Times Square. With its flashy billboards, you’ll see the news ticker on the One Times Square Building, the NASDAQ board, and a myriad of other flashing neon signs that have made this place so recognisable the world over. 

Soaking up the bright lights, learn about the evolution of Broadway and how theatre transformed Times Square into one of the most famous destinations in the world. Hear many stories of famous shows and actors that have made their home on Broadway. 

As your tour continues, you will see the impressive St Patrick's Cathedral a neo-gothic church built in 1878 and the seat of the Archdiocese of New York. Heading north toward Central Park, you will have the chance to experience the shopping mecca that is Fifth Avenue, abounding in old-world style and glamour.

You’ll see many of the historic buildings in the area dating back to 1900, as you head towards the recently restored art deco masterpiece— Radio City Music Hall. 

And lastly, a short walk will lead you to the Rockefeller Center on Rockefeller Plaza, a magnificent complex of towering skyscrapers, where your guide will show you one of the great remaining art deco structures. Your guide will happily give you plenty of suggestions for how to spend the rest of your day to delve into Midtown or direct you to the nearest metro, so you can explore other parts of Manhattan. 

The Best of New York City: Private Tour including Top of the Rock

Beginning with views of the Statue of Liberty, you will learn about the history of perhaps the most iconic city in the world as you absorb the truly vibrant atmosphere of the city that never sleeps, from Wall Street to the bustling streets of Downtown Manhattan, the sparkling brilliance of Times Square and end with tickets to see the glorious views from the Top of the Rock - the sky-high observatory at the Rockefeller Centre.

On your private full-day tour of New York City, you will:

  • Start your tour at Battery Park and learn about the origins of New Amsterdam, how it became New York, and admire the views of the iconic Statue of Liberty;
  • Pass by Wall Street's famous bronze statues of the Charging Bull and the Fearless Girl;
  • See the areas main sites of Trinity Church, the New York Stock Exchange, and the Federal Reserve Bank as you learn about the financial system designed by Alexander Hamilton;
  • Visit the 9/11 Memorial and Ground Zero where the Twin Towers of the World Trade Center stood, an incredibly moving tribute to the horrendous events of that terrible day in 2001; 
  • Discover the bustling district of Midtown Manhattan - famous for its skyscrapers, shopping on 5th Avenue and Broadway;
  • Tour the interior of Grand Central Terminal - New York's train station famous for its Beaux-Arts architecture, celestial mural ceiling, and for its starring role in films like Men in Black and Armageddon, it is visited by over 20 million people a year;
  • Walk through the tranquil Bryant Park, and admire the lions in front of the New York Public Library;
  • Enjoy the vibrant and exciting atmosphere of Times Square with its flashy billboards and explore the theatre district of Broadway;
  • Take a stroll down the iconic 5th Avenue and admire the stunning window displays of the Saks department store;
  • See the historic St. Patrick's Cathedral from the outside - its neo-gothic splendour is a stark contrast to the surrounding modernity;
  • Admire some of New York's jaw-dropping Art Deco skyscrapers like the Chrysler Building and the Empire State Building
  • Pass by Radio City Hall - a historic theatre venue, and home to the Rockettes;
  • Finish your tour with tickets to the 'Top of the Rock' the observatory at the top of the Rockefeller Centre with incredible views over New York City - a perfect way to end the day! 


Your tour begins in the heart of Wall Street, where you'll discover the most famous financial district in the world. Begin with an introduction to the history of New Amsterdam - that became New York in Battery Park - with glorious views out towards the Statue of Liberty, before exploring the highlights of Wall Street, including the statues of the Fearless Girl and Charging Bull, the New York Stock Exchange and the Federal Bank - where you'll hear all about the history and formation of the modern financial institutions and systems invented by Alexander Hamilton.

Your tour continues to the National 9/11 Memorial and Ground Zero— the original site of the World Trade Center. Here, your guide will share the history of the World Trade Center and discuss the tragic events of 9/11 when the two terrorist planes crashed into the Twin Towers, forever changing the modern world.

Next, it's time to take a New York metro ride - the most popular - and fastest - way of travelling around the city to Midtown Manhattan! First, you'll explore Grand Central Terminal, the most iconic transportation hub in the United States, with beautiful celestial ceiling murals and stunning Beaux-Arts architecture.

It is the setting of many movies and novels and is also famous for its shopping, bars, and restaurants - it is the second most visited landmark in New York after Times Square. Enjoy a delicious lunch in the area - your guide will be happy to make recommendations.

After lunch, explore the iconic area of Midtown Manhattan - famous for its skyscrapers, high-end shopping and of course Broadway theatre scene!

Enjoy a tranquil stroll through Bryant Park, a lovely green oasis in the heart of busy Midtown. See the New York Public Library - flanked by two giant lions, and admire the art deco skyscrapers the Chrysler Building and the Empire State Building, that made up New York's world-famous skyline.

Walk along the iconic 5th Avenue famous for its department stores - admire the stunning window displays at Saks, and the historical contrast of St Patrick's Cathedral, an impressive neo-gothic construction that was opened in 1879. Famous for its spires, stained glass windows, and titanic bronze doors - the cathedral has hosted many famous funerals including Babe Ruth and Bobby Kennedy.

Head to the amazing Times Square, known as the 'crossroads of the world to see the news ticker on the One Times Square Building, the NASDAQ board, and the myriad of flashing neon signs that lead you onto the bright lights of Broadway!

Finally, passing by the iconic Radio City Hall, your guide will give you your tickets to 'The Top of the Rock', the Rockefeller Observation deck at the top of the Rockefeller Centre.

Your guide will show you the entrance and leave you to enjoy a perfect end to a perfect day - with a breathtaking bird’s eye view of Manhattan and the rest of the Big Apple.

Midtown Manhattan & Empire State Observatory: Private Walking Tour

South of Central Park lies one of the world's most important cultural and business centres. With many of the city’s most famous sights, Midtown Manhattan is one of the best places to experience the spirit of New York. Soak up its unique ambience, breathe in its frenetic pace, and seek out its unforgettable highlights.

On your private tour, you will:

  • Meet your private guide beside the greenest heart of New York City, Central Park;
  • Stroll glamorous, affluent Fifth Avenue to gaze at the world-famous window displays such as Saks Fifth Avenue;
  • Marvel at Neo-Gothic St Patrick’s Cathedral - the city’s beacon of Catholicism since 1878;
  • Admire some of Manhattan’s most beautiful Art Deco structures, like the Rockefeller building, and Lawrie’s statue of Atlas;
  • Step into the bright neon lights of Times Square, NYC’s most famous intersection, a monumentally busy mecca for tourists, shoppers and protesters;
  • Learn about the city’s rich architectural history, seeing the classics including the Chrysler Building and Grand Central Terminal; 
  • Finish your experience with jaw-dropping views from the Empire State Building observation deck, arguably one of the most iconic landmarks in the world. 

Conjure up images of New York City, and it will be Manhattan: the ritzy, glitzy heart of the Big Apple jam-packed with big-name attractions. If there is a per-place limit on iconic landmarks, Manhattan flouts the rules - squeezing Central Park, the Empire State Building, the Met and MoMA, Times Square’s 3,685-square-foot flashing LED screens and Broadway’s bright lights into 22.7 small square miles.

Well known by actors and stage junkies, New York’s dazzling Theatre District has been part of Manhattan since the late 19th century and its rich history provides a glorious mix of greasepaint, star-spotting and backstage gossip. While in the bustle of Times Square, learn how it earned its name when the New York Times opened an office there and erected an electronic news ticker - “The Zipper'' - in 1928.

Though the newspaper office has relocated, the area remains a media hotspot, serving as host and home to the likes of MTV and Condé Nast. Times Square is an icon, a Hollywood backdrop, and the heart of the Big Apple, and where there is proof - should you need it - that New York is the city that never sleeps.

After a long stroll past New York’s Public Library, depart from your guide in front of the Empire State Building, where you will enjoy tickets to the top of the Observation Deck on the 86th floor to retrace your steps and gaze out upon the city that never sleeps.

Please note: your tour guide will finish the tour at the base of the Empire State Building, and will guide you to the correct line with your tickets for the observation deck, where you are free to explore the views at your leisure. 

The Magic of Christmas in New York: Private Walking Tour

New York City is fantastic year-round, but during the holidays, the city is even more spectacular and magical as the Christmas lights come on and the holiday cheer is in full swing.

On your private tour of New York City, you will:

  • Enjoy the iconic city at its best with a private tour guide;
  • Explore Midtown Manhattan, as it lit up for the holidays;
  • Visit Christmas markets in several iconic sites, including Bryant Park and Grand Central Terminal;
  • Refill energy with a hot drink included at one of the Christmas Markets;
  • Stroll Fifth Avenue’s world-famous window displays;
  • Take a stroll down the Rockefeller Center, and see its spectacular tree, ice-skating rink, and its wonderful music.

The magic of New York City at Christmas is best experienced in Midtown, where the major department stores each adorn their window displays with unique themes each year, and where the parks turn into ice-skating rinks and Christmas markets.

On your private walking tour, your guide will be sure you see all of the highlights of Midtown – from Bryant Park and Grand Central Terminal—through Saks Fifth Avenue, Times Square, and Saks Fifth Avenue. (if you book the afternoon tour, you may even see the Saks Fifth Avenue light show. )

Enjoy the masterful works of art on display throughout the city, which are only available to be seen for one month a year! Delight in the wonder of these window decorations, the music and lights throughout the city, and the yuletide cheer that captures everyone. Enjoy the best of the Big Apple, dressed up for the holidays.

Note: This tour runs after Thanksgiving through the new year.

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