Kennedy Memorial

Designed by Kennedy family friend, the memorial in Dallas was designed as an empty tomb, with the only inscribed words on it: John Fitzgerald Kennedy.

Nearby Attractions

See all attractions in Dallas
Dallas West End Historic District
Established in 1872, the historic district is now a blend of old buildings, museums, restaurants, residential living, and plenty of shopping.
Dealey Plaza
Though it's the gateway to the historic district, its' name is most associated with the place where JFK was assassinated in 1963.
Giant Eyeball
A 30-foot tall sculpture that became one of the city's most distinctive landmarks in Downtown Dallas.
Reunion Tower
An iconic city landmark which offers the best panoramic views of the Dallas skyline!
The Sixth Floor Museum
The exhibition chronicles the life, assassination and legacy of President John F. Kennedy.
Pioneer Plaza
It's the largest public open space in the central business district which also hosts the iconic cattle statues.

Related Tours

Welcome to Dallas: Private Half-Day Walking Tour

Explore the highlights of downtown Dallas, packed with historic and cultural landmarks, on this immersive private welcome tour with an expert guide. With its epic skyscrapers, buzzing cosmopolitan metropolis, and vibrant food and arts scene, Dallas very much lives up to the saying “Everything is bigger in Texas”! 

On your private walking tour, you will:

  • Visit Thanks-Giving Square, a public park dedicated to this important American tradition with stunning fountains, colourful mosaics, and a non-denominational chapel with a symbolic spiral design;
  • See the Giant Eyeball, perhaps the most distinctive and weird art installation in Dallas! A 30-foot high fibreglass sculpture of a human eye - that is uncannily realistic; 
  • Walk down Main Street, a vibrant urban strip lined with designer boutiques, trendy bars and restaurants, high rises and upmarket hotels that is part of downtown Dallas historic district, and hear all about the founding history of Dallas, and the city it has become today; 
  • Walk past Akard Plaza and see the modern building of Dallas City Hall
  • Admire the spectacular statue of herding cattle commemorating the 19th-century cattle drives, on Pioneer Plaza, a huge public park. Made up of 49 six-foot-high bronze cows and 3 trail riders - it is the largest bronze sculpture of its kind anywhere in the world;
  • Pass Dallas County Courthouse - the city’s judiciary;
  • Explore the moving John F. Kennedy Memorial Plaza just a block away from where he was tragically assassinated, opened in 1970 it is now an integral part of the city;
  • See the John Neely Bryan Cabin: erected in 1841 by Dallas founder John Neely Bryan, and hear about his life; 
  • Discover Dealey Plaza a National Historic Monument with the Sixth Floor Museum dedicated to JFK’s life and assassination, and the Grassy Knoll: the spot where John F. Kennedy was fatally shot in 1963;
  • Finish the tour at Dealey Plaza where you are free to continue exploring - and your guide can make recommendations for what to see and where to eat.

Dallas is more than home to 'America's team'; it's at the epicentre of Texas ranching history. Beginning as nothing more than a trading post created by the Presbyterian farmer and lawyer John Neely Bryan in 1840, it quickly grew to become an incorporated town, serving as a city centre to rural inhabitants for hundreds of miles in every direction. By the early 20th century, it had become a banking and industry hub - which it continues to be to this day.

On your private walking tour, your guide will give you the rich history of the Native Americans in the area, the story of settlers, and how immigration continues to be a major theme in the city's story. As you walk along its streets and thoroughfares lined with skyscrapers, boutiques, upmarket bars and restaurants, galleries and music venues, you will see the confluence of many cultures.

Your tour ends with a moving account of President John F. Kennedy’s assassination right on the spot where it happened, shocking America and the world.

Your guide will give you great recommendations (if needed) on where to eat and what to see - Dallas is particularly famous for its BBQ Tex-Mex!

The Best of Dallas: Private Half-Day Tour including Reunion Tower

Discover the best of Dallas on a fascinating and immersive private tour of this thriving, vibrant cosmopolitan metropolis that began as a humble farming outpost in 1840 to become a modern hub of trade, banking, food, culture, art and sport.

On your private half-day tour, you will: 

  • Step inside the unique Thanks-Giving Square with its glorious fountains and a non-denominational chapel dedicated to this uniquely American holiday - a sunken oasis in the heart of the city; 
  • See the vast 30-foot-high Giant Eyeball made of fibreglass and eerily realistic;
  • Enjoy the vibrant atmosphere of Main Street in the heart of the historic district of downtown Dallas, lined with chic hotels, boutiques, trendy bars, and upmarket restaurants;
  • Pass by the J. Erik Jonsson Central Library and Dallas County Courthouse;
  • Explore the John F. Kennedy Memorial Plaza, dedicated to JFK who was tragically killed in Dallas;
  • See the John Neely Bryan Cabin: erected in 1841 by Dallas founder the farmer and lawyer from Tennessee John Neely Bryan;
  • Enter Dealey Plaza - infamous as the place where America's 35th president was assassinated; 
  • Walk onto The Grassy Knoll: the exact spot where John F. Kennedy was fatally shot in 1963;
  • See The Sixth Floor Museum from the outside - a brilliant museum dedicated to JFK's life, and what happened on that fateful day;
  • Your tour ends at the entrance to Reunion Tower, where your guide will help you enter the observation deck with your tickets and leave you to enjoy the views at your own leisure.


Dallas was founded in 1840 by the Presbyterian farmer and lawyer John Neely Bryan, as a humble farming outpost. Today it remains at the heart of Texas ranching history. Dallas has since grown to become a banking and industry hub - which it continues to be to this day - a thriving multicultural city famous for its sports, culture and Tex-Mex food! 

On your private walking tour, your guide will give you the rich history of the city - the stories of Native American displacement, of ranchers and settlers, of its transformation from cattle ranching to the cosmopolitan city it is today - with a stunning skyline of skyscrapers, a city of affluence, with upmarket shops, hotels and eateries everywhere. 

Dallas became world famous for the infamous events of 22 November 1963 when President John F. Kennedy was shot in Dealey Plaza. You'll walk through the Plaza and stand in the exact place it happened on the Grassy Knoll. 

Your fascinating and immersive tour ends with tickets to the amazing observation deck at the top of the Reunion Tower - with a panoramic view over the city. 

JFK Assassination & The Sixth Floor Museum: Private Tour
Dallas is a vibrant, multi-cultural city, known for its skyscrapers, Tex Mex food, culture, sport, and industry - but it became world famous on 22 November 1963, when President John F. Kennedy was shot and killed by ex-U.S Marine, Lee Harvey Oswald, as his motorcade travelled through Dealey Plaza in the heart of the city. It was an event that shocked the nation and the world. In the years since, there have been hundreds of investigations, documentaries, and conspiracy theories regarding the events of that day. This tour will show you where it all happened. 

On your private tour you will:

  • Meet your expert private guide who will introduce the tour, the questions, and conspiracies that surround the shooting of J.F.K by Lee Harvey Oswald in 1963;
  • Head to Dallas Old City Hall where Oswald was shot after being arrested;
  • Walk along Main Street, today famous for its upmarket hotels, boutiques, and restaurants; 
  • Arrive at the John F. Kennedy Memorial Plaza - a monument to the popular president erected in 1970;
  • Pass by the John Neely Bryan Cabin - the home of the man who founded Dallas in 1840;
  • Walk around Dealey Plaza, where J.F.K's motorcade was driving through the crowds of well-wishers and the president was shot next to his wife Jackie - it was caught on camera and televised around the world; 
  • Stand on The Grassy Knoll which marks the exact spot where it happened;  
  • End your tour with tickets to visit The Sixth Floor Museum dedicated to President Kennedy's life, assassination and legacy, at Dealey Plaza, where your guide will leave you to explore at your own pace. 

On 22 November 1963 Democrat President John F. Kennedy visited Dallas, Texas with his wife, the First Lady Jackie Kennedy. The couple was young and glamorous and represented fresh hope and optimism; they were popular around America and the world. President Kennedy's inaugural address two years earlier in 1961 is famous for his question to the nation: "Ask not what your country can do for you, but what you can do for your country!" 

Kennedy's visit cleared some political frictions amongst fellow Democrat politicians. Although Texas was and is a Republican State, the cheering crowds that turned out to welcome the president were legion. While in the car, the first lady of Texas sitting in front of JFK turned to him and said, "Well Mr President, you can't say that Texas doesn't love you". His reply: "No you certainly can't". 

The most tragic of ironies happened just moments later. 

At 12.30 pm Lee Harvey Oswald an ex-US marine with a troubled past, stationed at a window on the Sixth Floor of the Texas School Book Depository, took aim and shot President Kennedy three times while his motorcade made its way through Dealey Plaza. The president died half an hour later from his wounds. He was just 46 years old. 

Your guide will tell you all about the lives of Oswald and Kennedy and talk you through the events of that day. Then you'll hear about Oswald's arrest and subsequent murder - on television - whilst in police custody at Old City Hall by a nightclub owner Jack Ruby, who claimed he did it to avenge the president. 

After hundreds of hours of investigations by the police and the FBI, many people still don't believe the whole truth is out there, with too many unanswered questions. Your guide will talk you through the many active conspiracy theories as well as the established facts. 

At the end of the tour - what will you think about who killed JFK? 
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