Unlock the magic of Asheville

Asheville's revitalized industrial area, South Slope, has become a beer-lover's mecca, pouring small-batch, locally brewed beers of all types.

Street performers join up daily - many of whom have never played together before - contributing to the ambiance of Asheville's collaborative, friendly vibe.

The Bue Ridge Parkway through the Blue Ridge Mountains intersects through the heart of Asheville, and is considered one of America's most scenic drives.

From mountain crafts to fine art and pottery, Asheville's artists experiment and perfect their crafts, with the final products making an excellent purchase as a reminder of your time in the city.

When many cities razed their historic buildings in the 1960's, Asheville preserved itself. Today, the electic architecture is part of the city's charm.

American art collections from the 20th & 21st centuries.

The historic public square in Downtown Asheville, focal point since the city's creation in 1797.

Green space in Downtown Ashville.

Called the 'Crown of the Blue Ridge Parkway', the town has been a popular spot since locals began summering in the cool air there in the late 1800's.

The highest point east of the Rockies, Mt Mitchell stands over 6,600 feet and is in a North Carolina state park.

Completely contained in the state of North Carolina, the national forest is one of the first of its kind in the eastern United States.

With nearly 500 miles of road, the Blue Ridge Parkway is one of the most scenic routes in the United States, and the Asheville portion is unmissable.

Located on the French Broad River, dozens of artists have set up studios and shops along the river, making the River Arts district one of hte most exciting and eclectic permanent art walks.

While this has become a rallying cry for small businesses nationwide, in Asheville, 'buy local' is not a hip-phrase, but rather the way business has always been done.

The shop-local attitude of Asheville spills into its' culinary scene, where farm-to-table has been a way of life, regardless of whether it's 'hip' or not.

Farm-to-table culture has spread from culinary delights to a vibrant craft cocktail revival. Explore herbacious flavors straight from the garden mixed with your spirit of choice.

Built to house the workers for the Biltmore Estate, the sprawling, tree-lined community which now is filled with upscale shopping, spas, and restaurants.