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Magna Plaza

Built in the 19th century as a post office, Magna Plaza is today an iconic shopping centre.

TravelCurious Tip

Using the toilet here costs €1- avoid if possible!

Post-post office

The striped brick of Magna Plaza’s imposing Neo-Gothic façade is a visual delight; the pear-shaped crowns on the roof have earned it the local nickname Perenburg. The building’s construction was considered a marvel in 1899, with 4,650 piles forming foundations in Amsterdam’s notoriously swampy ground. It functioned as the city’s central post office until 1987, when it was converted into a luxury shopping mall.


Elegant interior

Inside are three floors of shops, arranged in arcaded galleries around a magnificent central hall, which is topped by a large skylight. Its boutiques cover plenty of high-fashion brands, as well as everything from books and DVDs to jewellery and souvenirs. There are also a handful of restaurants.

Close to Dam Square, the mall is well worth a visit for the splendid building alone; the shops themselves are rather pricey and perhaps better for browsing than buying, with nearby de Bijenkorf offering a greater selection. A classy feel pervades throughout, however, with a grand piano playing on the ground floor at weekends and a dignified lack of brash advertising.


Nearby Attractions

See all attractions in Amsterdam
Dam Square
Lying in the very heart of the Dutch capital, Dam Square is surrounded by scenic and notable buildings.
Koninklijk Paleis (Royal Palace)
Amsterdam’s Royal Palace is one of the best examples of Dutch Baroque.
Nieuwe Kerk (New Church)
Used for Dutch royal investiture ceremonies, this magnificent church is full of history.
Westerkerk (West Church)
This 17th century Protestant church has a tower with breathtaking views of the city.
De 9 Straatjes
A photogenic zone of nine cobbled streets full of designer stores, vintage boutiques, cafés and galleries.
Begijnhof
Amsterdam's picturesque ancient court has a fascinating religious history.

Related Tours

Full Day Private Highlights Tour including Tickets: Canal Cruise and Amsterdam's Architecture
Discover the vibrant culture, architectural beauty, and fascinating history of Netherlands' capital.

  • Enjoy a canal cruise through Amsterdam
  • Explore the bustling Dam Square
  • Visit the oldest building in Amsterdam, Oude Kerk
  • Learn about Amsterdam's royalty at Koninklijk Palace
  • Cross the famous Torensluis Bridge and pass by Anne Frank's House
  • Meander through the unique and trendy Jordaan District
  • Discover the hidden gems of Amsterdam at Nine Streets and Spui Square
  • Conclude by the beautifully-lit bridge, Magere Burg
Venice of the North
You will begin your tour with a comprehensive cruise that will take you through the warren of canals that define the great city of Amsterdam, giving you an introduction to the history of Amsterdam and a deeper appreciation of the diverse districts that make up this fantastic city. 

After your canal cruise, you will explore Amsterdam’s bustling Dam Square where you will get to visit the astonishing 800 year old Oude Kerk (Old Church), the oldest building in Amsterdam, which is such a part of the Dutch identity, that is called “Amsterdam’s living room”. 

You will then venture on to the magnificent Koninklijk Palace (Royal Palace), once the residence of Louis Bonaparte, the brother of Napoleon. Luckily this beautiful building is now open to the public, and you will get the chance to visit the Citizen's Hall (Burgerzaal), clad in marble which is particularly striking on a sunny day.

You will then cross the quintessentially Dutch Torensluis Bridge where you will pass Anne Frank’s iconic home and the 17th century Westerkerk (West Church) with its gigantic 85m high tower.

Authentic Amsterdam
You will go on to explore the beautiful Jordaan District, traditionally a rather poor neighbourhood, attracting amazing artists and poets, including Rembrandt and the famous 17th century Dutch writer Joost van den Vondel. You will also explore the picturesque Nine Streets with its myriad independent boutiques and beautiful cafes. 

From here you will make your way to the world famous Flower Market, where you may grab a bite to eat and perhaps buy some colourful and fragrant tulips. You will also get to experience some of the hidden gems of Amsterdam, including a visit of the Spui Square where local booksellers and artists vie for your attention, as well as a visit to the enchanting courtyard of Begijnhof- a place of quiet sanctuary in the heart of Amsterdam. To finish this epic tour you will get the chance to take some absolutely stunning photos of Magere Burg, the “Skinny Bridge” lit up beautifully at night.

We built this tour because 
Amsterdam is packed with culture and history, therefore a full-day walking tour is the ideal form of exploring the capital. 
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